15-45 minBrazilian & Bikini Waxing
Smooth Brazilian and bikini waxing with a private, comfort-first pace.
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Downtown Dallas waxing studio
Soft skin,smooth confidence.
Brand New Beauty specializes in Brazilian, brow, and body waxing inside The Santander Tower. Expect a polished, private, comfort-first appointment with clear prep and aftercare guidance.
- 5.0 on ClassPass
- Woman-owned
- Downtown Dallas
- Licensed cosmetologist
Public rating
5.038 ClassPass ratings
Brazilian waxBikini waxBrowsFull body
Natural soft wax options are listed publicly, including Azulene and lavender wax selected by hair type.
- 5.0 Rated38 ClassPass ratings
- Woman-OwnedBoutique studio
- Santander TowerDowntown Dallas
- Full-Body WaxingBrazilian, brows & more
- Single-Use CareClean supplies
- By AppointmentNever rushed
Services
Waxing & skincare, done with care
From your first Brazilian to brow shaping and body waxing, every service is detailed, comfortable, and tailored to you.
15-45 min
15–20 minBrow Waxing & Shaping
Clean, defined brows shaped to suit your face — never over-plucked.
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VariesFull Body Waxing
Legs, arms, underarms, back, and more — head-to-toe smoothness in one visit.
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Add-Ons & Skincare Enhancements
Boost any service with targeted skincare enhancements tailored to your skin.
PersonalizedAdd to booking
First-Time Waxing Support
Nervous about your first wax? Extra reassurance, clear steps, and a calm pace.
PersonalizedStart here
Current availability is handled through the live booking menu.
Most booked
Brazilian & brow waxing, done right
Our most-loved services — precise, comfortable, and finished with the prep and aftercare guidance that keeps your skin happy.
- Clean, precise resultsDetailed waxing technique for smooth skin that lasts.
- A comfortable experienceA private room and a calm pace — no awkward rush.
- Prep & aftercare guidanceYou'll know exactly what to do before and after.
- Licensed cosmetologistEvery appointment is with a trained, licensed pro.
Calm room, precise wax, clean finish.
- Brazilian & Bikini WaxingSmooth Brazilian and bikini waxing with a private, comfort-first pace.
- Brow Waxing & ShapingClean, defined brows shaped to suit your face — never over-plucked.
Gabrielle Tyler
Licensed Cosmetologist — here to make your visit feel clean, calm, and completely at ease.
Meet Gabrielle
Meet Gabrielle
Brand New Beauty is led by Gabrielle, a licensed cosmetologist focused on detailed waxing, brow care, and a comfortable client experience. The studio is built for clients who want smooth results without feeling rushed.
- Licensed cosmetologist
- Detailed, personal care
- Clean, boutique studio
Step inside
See the space before you book
A real look at the private studio — clean, calm, and exactly where your appointment happens. Plays automatically, always muted.
Reviews
Real words from public reviews
Short excerpts from public Groupon and ClassPass listings, kept concise and source-labeled.
“Eyebrow wax was perfect.”
CL
ClassPass client · ClassPass review snippet
ClassPass currently lists 5.0 from 38 ratings; Groupon lists 5.0 from 4 verified reviews.
The look
Soft, glossy, cared for
The Brand New Beauty mood — clean skin, gentle color, and that just-treated glow.
First time?
New to waxing? You're in the right place.
Whether it's your first Brazilian or your first visit with Brand New Beauty, the experience is designed to feel clean, calm, and comfortable. You'll know exactly what to expect — before, during, and after.
Before your wax
- Let hair grow to about ¼ inch (roughly 2 weeks of growth).
- Gently exfoliate the area a day before — not right before.
- Skip lotions and oils on the area the day of your appointment.
- Avoid heavy caffeine or alcohol right beforehand.
During your visit
- You'll have a private, clean room and a calm, non-rushed pace.
- Single-use supplies and clean tools support a hygienic service.
- Your cosmetologist walks you through each step.
- Communicate anytime — comfort comes first.
Aftercare
- Avoid heat, sweat, and friction for 24–48 hours.
- Skip hot tubs, saunas, and intense workouts the first day.
- Begin gentle exfoliation after a few days to prevent ingrowns.
- Keep the area moisturized and protected from sun.
Rebooking timing
- For best results, rebook waxing every 3–5 weeks.
- Consistent visits make each appointment more comfortable.
Location & Contact
Visit the Downtown Dallas studio
Public listings place Brand New Beauty inside Santander Tower. Book direct, text, or DM before your waxing appointment if you have questions.
- Studio1601 Elm St #3981, Dallas, TX 75201Suite number varies across public listings; confirm in your booking confirmation.
- Call or text(972) 904-3943
- HoursBy appointment
Located in Downtown Dallas inside Santander Tower, according to current public booking listings.
Open in MapsFAQ
Questions, answered
Everything you might wonder before your first appointment. Still curious? Text or DM anytime.
- About ¼ inch — roughly two weeks of growth. If it's too short the wax can't grip the hair, and if it's much longer we can trim it down at your appointment.
- Every 3–5 weeks works best for most clients. Staying on a regular schedule keeps results smoother and makes each appointment more comfortable over time.
- For the first 24–48 hours, avoid heat, heavy sweat, hot tubs, saunas, and tight friction on the area. After a few days, gentle exfoliation helps prevent ingrown hairs.
- Absolutely. First-timers are welcome and supported. You'll get a private room, a calm pace, and clear guidance through every step so you always know what to expect.
- Tap any Book Now button to reserve your appointment online. You can also text or DM on Instagram if you have questions before booking.
- Brand New Beauty is a boutique studio based in Dallas, TX. The exact studio address is shared when you book — see the Location section for details.
- Appointments are by booking to keep every visit private and unrushed. Reserving ahead guarantees your spot.
- Yes — feel free to text or DM on Instagram with any questions. It's a great way to feel comfortable before your first visit.
Ready to feel brand new?
Book your waxing appointment in Downtown Dallas, TX, or send a quick text with any questions. We can't wait to meet you.